Giving free stuff as part of Business to Business sales.
By Mark Towers
As a business selling to other businesses, sometimes you have to do something that stands out to get their attention to give yourself the chance of getting the sales pitch in. Even when you've got the sales pitch in, you need to keep your business in the forefront of their minds. Giving them your business card with a pretty design probably won't do it.
We all like to receive something free, even if it only cost pennies, and there are numerous ways you can use the "freebie" to get your foot in the door or clinch the sale.
I've compiled a list of suggestions below - I'm not going to go in to detail on each one as their fairly self explanatory. Not all will be relevant to your business or your circumstances, but the ones that are will hopefully start the "light-bulb moment" for you.
Free Ebook
Free newsletter
Free information
Free brochure/catalogue of products
Free guide book
Free trial/demonstration
Free self-assessment tool
Free planner
Free audit
Free Web site demo
Free gift for inquiring
Free fact kit
Free stress ball
Free pen
Free paper pad
Free jargon-buster
Free mousemat
Free product sample
Free cost estimate
Free analysis of needs
Free initial consultation
Free staff loan
Free entertainment
Free Disk/Datastick/Free MP3player (pre-load it with your free presentation, or free demo..)
Free lunch (see, it can be free!)
All these things branded right can help your potential business to business customer remember who you are, your contact details and what you stand for.
Article supplied by Total Client Marketing